Dr. Stacy Landreth Grau, Assistant Professor of Journalism, teaches courses in advertising research methods and media planning. Prior to joining TCU, Dr. Grau taught in the marketing departments of Villanova University for three years and the University of North Texas for one year where she taught principles of marketing, advertising management, consumer behavior and integrated marketing campaigns.

Her areas of research expertise include cause related marketing, social marketing, advertising source effects, and health literacy, specifically dealing with obesity and instruction compliance. Her research has been presented at several national conferences including the American Marketing Association Marketing & Public Policy Conference, the American Marketing Association Educator’s Conference and the Academy of Marketing Sciences. Her research has been published in the Journal of Advertising, the Journal of Macromarketing, the Journal of Current Issues in Research in Advertising, the Journal of Nonprofit and Public Sector Marketing and the Journal of Business Ethics.

Dr. Grau is a member of the American Marketing Association, Association for Consumer Research, the American Academy of Advertising and the DFW chapter of the American Marketing Association. She received a research grant from the Arthur W. Page Center for Integrity in Public Communication at The Pennsylvania State University 2005-2006. In 2004, Grau was selected as a Visiting Professor for the Advertising Education Foundation Program. In addition to research and teaching, Dr. Grau provides communications research consulting to nonprofit and other organizations. Prior to her academic career, Dr. Grau worked in advertising agencies in Louisiana.

B.A. University of Louisiana-Lafayette

M.S. Louisiana State University

Ph.D. Louisiana State University