
Carolyn Bobo has worked in journalism, advertising/public relations agencies, and in health care public relations and marketing in Texas, New Mexico and South Carolina.
She began her communications career as the staff of the Bovina Blade, a weekly newspaper in Bovina, Texas. She was city editor, feature editor and a beat reporter (city government, public schools, business) at the Austin American Statesman, Austin, Texas.
As a public relations practitioner, Carolyn has managed and/or supported consumer health promotions, advertising and media partnerships, fund raising, public affairs/election communications, reputation measurement, crisis communications, and trade and business media communications.
Clients have included architecture, accounting, lighting engineering, wine production, real estate and health care. Carolyn has published articles in trade and business media, including Public Relations Quarterly, PR Tactics and Journal of Employee Communications Management.
She is a contributor to the book, "Crisis Communications in Health Care: A Delicate Balance," and to the instructor's guide for "This is PR? textbook, fourth and sixth editions.
Other activities include: adjunct instructor at Furman University, Greenville, S.C.; exchange programs in Guatemala (Healing the Children) and Croatia (U.S. Agency for International Development). She received bachelor of journalism and bachelor of arts degrees from the University of Texas at Austin, and a master of science degree in communications management in a joint program at Syracuse University’s Newhouse School of Public Communications and the Whitman School of Management, Syracuse, NY.Carolyn is a member of the American Marketing Association and of the Public Relations Society of America.
She is accredited by PRSA and was elected to its College of Fellows in 2001. Volunteer activities have included literacy and public health programs. She considers one of her great personal achievements to have been a hike in and out of the Grand Canyon.
B.A.-University of Texas, Austin
B.J.-Ibid
M.S.-Syracuse University
